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image of optiwatt live site
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About Optiwatt

Optiwatt stands at the forefront of energy management, helping users adopt more sustainable practices in everyday life. As part of their commitment to reducing carbon footprints, they needed their EV charging landing page translated from a Figma prototype into a fully functional site on Framer.


THE PROJECT OVERVIEW


The main challenge: achieve pixel-perfect fidelity so that every frame, layout detail, and interactive element matched the original Figma design. The site also needed to preserve existing functionality from the live version, setting a solid foundation for upcoming split testing.

Optiwatt stands at the forefront of energy management, helping users adopt more sustainable practices in everyday life. As part of their commitment to reducing carbon footprints, they needed their EV charging landing page translated from a Figma prototype into a fully functional site on Framer.


THE PROJECT OVERVIEW


The main challenge: achieve pixel-perfect fidelity so that every frame, layout detail, and interactive element matched the original Figma design. The site also needed to preserve existing functionality from the live version, setting a solid foundation for upcoming split testing.

Key Acheivements

Frame-Perfect Transition

  • Ensured every design aspect from Figma—spacing, typography, images, buttons—appeared consistently in Framer for a seamless user experience.


  • Functional Equivalence

    • Matched all interactive elements (like hovering effects and clickable calls-to-action) to the original live site, making it indistinguishable from the user’s perspective.


  • Future-Ready Framework

    • Built the page in Framer with split testing in mind, positioning Optiwatt to quickly iterate on new ideas, measure performance, and refine user engagement strategies.


Frame-Perfect Transition

  • Ensured every design aspect from Figma—spacing, typography, images, buttons—appeared consistently in Framer for a seamless user experience.


  • Functional Equivalence

    • Matched all interactive elements (like hovering effects and clickable calls-to-action) to the original live site, making it indistinguishable from the user’s perspective.


  • Future-Ready Framework

    • Built the page in Framer with split testing in mind, positioning Optiwatt to quickly iterate on new ideas, measure performance, and refine user engagement strategies.


The Challenges

  • Detailed Replication
    Every aspect, from padding to hover animations, had to be manually reviewed and adjusted to maintain the exact look and feel of Figma’s blueprint.


  • Accurate Interactivity
    Replicating the site’s behavior meant double-checking all form fields, user flows, and CTAs so they worked as expected—no surprises or inconsistencies allowed.


optiwatt live site


Translating Optiwatt’s EV charging landing page from Figma to Framer required both technical precision and a designer’s eye for detail. The result? A site that mirrors the original design and functionality, ready for immediate split testing. This meticulous approach ensures Optiwatt’s commitment to sustainability is showcased through a polished, user-friendly online presence.

  • Detailed Replication
    Every aspect, from padding to hover animations, had to be manually reviewed and adjusted to maintain the exact look and feel of Figma’s blueprint.


  • Accurate Interactivity
    Replicating the site’s behavior meant double-checking all form fields, user flows, and CTAs so they worked as expected—no surprises or inconsistencies allowed.


optiwatt live site


Translating Optiwatt’s EV charging landing page from Figma to Framer required both technical precision and a designer’s eye for detail. The result? A site that mirrors the original design and functionality, ready for immediate split testing. This meticulous approach ensures Optiwatt’s commitment to sustainability is showcased through a polished, user-friendly online presence.

  • Detailed Replication
    Every aspect, from padding to hover animations, had to be manually reviewed and adjusted to maintain the exact look and feel of Figma’s blueprint.


  • Accurate Interactivity
    Replicating the site’s behavior meant double-checking all form fields, user flows, and CTAs so they worked as expected—no surprises or inconsistencies allowed.


optiwatt live site


Translating Optiwatt’s EV charging landing page from Figma to Framer required both technical precision and a designer’s eye for detail. The result? A site that mirrors the original design and functionality, ready for immediate split testing. This meticulous approach ensures Optiwatt’s commitment to sustainability is showcased through a polished, user-friendly online presence.

  • Detailed Replication
    Every aspect, from padding to hover animations, had to be manually reviewed and adjusted to maintain the exact look and feel of Figma’s blueprint.


  • Accurate Interactivity
    Replicating the site’s behavior meant double-checking all form fields, user flows, and CTAs so they worked as expected—no surprises or inconsistencies allowed.


optiwatt live site


Translating Optiwatt’s EV charging landing page from Figma to Framer required both technical precision and a designer’s eye for detail. The result? A site that mirrors the original design and functionality, ready for immediate split testing. This meticulous approach ensures Optiwatt’s commitment to sustainability is showcased through a polished, user-friendly online presence.

[CONCLUSION]

[CONCLUSION]

[CONCLUSION]

Translating Optiwatt’s EV charging landing page from Figma to Framer required both technical precision and a designer’s eye for detail.

Translating Optiwatt’s EV charging landing page from Figma to Framer required both technical precision and a designer’s eye for detail.

jorge zamora co founder and head of design at twyne creative agency
jorge zamora co founder and head of design at twyne creative agency

Jorge Zamora

Jorge Zamora

Jorge Zamora

[Head of Design]

[Head of Design]

[Head of Design]

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image of black man wearing sunglasses sitting down legs crossed holding a burning newspaper
image of a stylish man wearing a beanie covered in modern jewlery
image of black man with gorgeous eyes and dreads in stylish clothing
image of beautful black woman in a black dress siren eyes holding the end of her pony tail
image of black man wearing sunglasses sitting down legs crossed holding a burning newspaper
image of a stylish man wearing a beanie covered in modern jewlery
image of black man with gorgeous eyes and dreads in stylish clothing
image of beautful black woman in a black dress siren eyes holding the end of her pony tail
image of black man wearing sunglasses sitting down legs crossed holding a burning newspaper
image of a stylish man wearing a beanie covered in modern jewlery
image of black man with gorgeous eyes and dreads in stylish clothing
image of beautful black woman in a black dress siren eyes holding the end of her pony tail