[About]
Immersive Corporate Elegance, Unveiling a Narrative as Captivating as the Business Realm Itself.
[Client]
Blue Monday
[Year]
2023
[Type]
Brand Identity
[INITIAL DESIGN]
Juliana Mashni
Jorge Zamora
Sergio Urbina
[Services]
/ Website Design / Website Development / Website Hosting / Creative Copy / Photography
Corporate Design Guidelines
Objective: Develop a comprehensive set of visual design guidelines under the project name "Blue Monday," tailored specifically for corporate websites. The purpose is to establish a cohesive and visually appealing design language that reflects professionalism and modernity.
Key Features:
Corporate Elegance: Define a design language that exudes corporate elegance, utilizing the "Blue Monday" aesthetic to convey a sense of professionalism and sophistication.
Color Palette Definition: Establish a refined color palette within the "Blue Monday" theme, ensuring consistency across all design elements. This will contribute to a harmonious and unified visual identity.
Typography Standards: Define typography standards that align with corporate communication goals. Select fonts that are easy to read, project a professional image, and complement the overall design.
Imagery Guidelines: Provide guidelines for the selection and use of imagery, ensuring that visuals align with the corporate brand and convey a consistent message.
User Interface Components: Develop a set of standardized user interface components, buttons, and navigation elements that adhere to the "Blue Monday" design principles. This promotes a seamless and intuitive user experience.
Responsive Design Principles: Incorporate responsive design principles to ensure that the visual guidelines are adaptable to various screen sizes and devices, maintaining a cohesive brand image across platforms.
Documentation and Implementation Guide: Create a comprehensive documentation and implementation guide for designers and developers. This resource will serve as a reference for consistent application of the "Blue Monday" design language across corporate websites.
[Conclusion]
The "Blue Monday" project culminates in a meticulously crafted set of visual design guidelines, providing corporate websites with a cohesive and elegant aesthetic. This comprehensive resource not only enhances the visual appeal of corporate digital spaces but also establishes a strong and recognizable brand identity in the online
Jorge Zamora
[CO-FOUNDER & cto]